The article is from http://www.nicechinesetour.com
Update: The new AOL, or
Email Marketing Driving Purchases
December 15, 2009The article is from http://www.nicechinesetour.com
Consumers in the U.S. prefer email marketing to direct mail, social media and telemarketing, according to a new survey by smartFOCUS.
When asked to rank their preferred ways of receiving marketing messages, the majority of respondents (62%) said email was their preferred channel of communication, followed by direct mail (23%), and social media (13%). The least popular way to be contacted was telemarketing, with 80 percent putting it at the bottom of their lists.
The survey also found that email communications frequently lead to purchases, with three-quarters (75%) of respondents reporting that they had bought products or services as a direct result of receiving an email.
The most common items purchased as a result of direct email marketing were clothing (82%), followed by purchases from restaurants and coffee shops by almost half (49%) of respondents. Other popular items bought include grocery items (40%) and personal electronics (38%).
When it comes to social media, 40 percent of respondents said they receive communication from vendors on the social networking sites they use, such as Facebook and Twitter. Nearly one in five people (17%) have opted in or requested that companies actively contact them via social media sites.
Behavioral Targeting Gaining Public Acceptance
December 15, 2009The article is from http://www.nicechinesetour.com
Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers’ comfort level with the concept is going up.
