The article is from http://www.nicechinesetour.com
Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.
Retargeting is basically when you market your product from a different angle or to a different market altogether. There’s a good explanation of it at answers.com: Marketing efforts to spur demand for a product that is experiencing declining demand by marketing it as though it were a new product.
Almost half (46.3%) of respondents said that remarketing (also known as retargeting) is the online marketing technology they feel is most under-utilized. Other technologies respondents feel are under utilized include:
- Geo-targeting
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