The article is from http://www.nicechinesetour.com
It appears that television advertising is following a different trend than many have expected. Advertising Age is citing data from a recent study (due out soon) from Nielsen indicating that its doing better than ever. Some may find this a bit surprising with the increasing popularity of DVRs and online video.
Interestingly enough, TV advertising seems to be complimenting online marketing efforts, driving traffic to the web. AdAge says nearly a third of search queries for brands studied are driven by offline ads, namely TV.
Marketers want better ways to measure their TV ads. Google, who launched
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